Building Dynamic Performance-Based Media Companies and Technologies

With three successful companies already launched and prospering, we’re focusing on the next innovation in digital marketing…

Our Companies

#23 on the Inc. 500
in Advertising & Marketing

We’re thrilled to be recognized by Inc. Magazine as the #23 fastest-growing Advertising & Marketing company in the country, and #170 overall. The best part is we're not slowing down any time soon!

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Our Lead Generation
& Database Services
are now PureB2B

We’re proud to announce the spin-out of our newest company, which provides business marketers with a powerful suite of lead generation and content-marketing services. After three years and 1,500% growth, our rock-star team has left the nest. Congrats PureB2B!

Visit PureB2B

MedData Group Launches
Healthcare Content
Marketing eBook

Healthcare marketers know how difficult it can be to grab the attention of hard-to-reach physicians and other healthcare professionals. Learn how to adapt your marketing to stand out from the crowd.

Read the Ebook

OUR COMPANIES

PureB2Bis a best-in-class lead generation and data provider that connects business-to-business marketers with buyers to accelerate the technology and business solutions sales process. Founded in 2009 within Pure Incubation, PureB2B offers a powerful suite of lead-generation and content-marketing services that leverage our audience of more than 10 million SMB and enterprise buyers. PureB2B’s solutions are powered by a combination of content syndication through email and other digital marketing channels, and intelligence about currently installed technology across 98 million technology attributes and 1,000 behavioral categories. PureB2B’s predictive analytics and data modeling help marketers leverage the power of internal and purchased data to drive a more effective sales process.

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MedData Group provides demand generation, content marketing, and data products for providers of healthcare technology, medical devices, pharmaceuticals, medical education and others looking to engage with hard-to-reach physicians and other healthcare professionals by using a fundamentally unique approach.

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Demand Science is a content marketing service provider offering inbound marketing, email marketing, content creation and support services for marketers looking to develop a meaningful and profitable relationship with buyers. Founded in 2013, Demand Science works as an extension of the marketing department, integrated within and improving upon internal strategy.

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LEADERSHIP

Melissa Chang is Founder, President and CEO of Pure Incubation, President and CEO of its subsidiary firms, PureB2B and Demand Science, and a Director at MedData Group. She is an expert and pioneer in lead generation, data driven strategies, and the development of web applications. Melissa brought a successful track record of online innovation and web application development when she formed Pure Incubation. She has been an Internet entrepreneur and technology developer for more than a decade, and her career boasts an impressive track record of innovation and early entry into various Internet markets. Melissa held prior executive leadership positions at Ziff Davis, Connexus Media, and Publish Magazine where she helped to change the way high-level technology companies reach IT professionals for more than a decade. Outside of the office, she can be found renovating her 1890’s home and enjoying time with her husband and daughter.

Barry Harrigan drives the strategic vision for Pure Incubation and serves as Chairman of the Company’s subsidiary firms, PureB2B, MedData Group and Demand Science. Barry has spent the past 25 years developing businesses in areas of lead generation, demand generation, and online media. Prior to joining Pure Incubation, Barry operated business units for International Data Group, Ziff Davis, and the United Companies. Barry has also founded and operated many of his own firms, including MarketLynx that merged with the United Companies, Business Media Group that merged with International Data Group, and Connexus Media, which he sold to Ziff Davis Media. Barry has worked extensively in technology markets, multiple B2B markets and the small business market. Barry launched his Internet career in 1995 by driving the successful sales launch of Bigyellow.com. Barry likes to split his time between his homes in Ipswich, MA, and Hilton Head, SC, to extend his summer and improve his golf score.

NEWS

10th Fastest Growing Women-Led Company in the U.S. in 2014

August 20, 2014

Inc.com today announced that Pure Incubation is the 10th fastest growing women-led company in the United States. Read More>>

Pure Incubation Named #23 Inc. 500 Advertising & Marketing Company

August 20, 2014

Pure Incubation, the leading developer of marketing and technology companies that drive sales for B2B-focused enterprises, today announces it has been named to the Inc. 500 as one of the fastest growing companies in the count... Read More>>

Pure Incubation Recognized as #170 in the Inc. 500 Annual Rankings of the Fastest Growing Private Companies in the U.S.

August 20, 2014

The 2014 rankings are out – and Pure Incubation has been recognized for 2,428% growth Read more>>

PureB2B featured in Content Marketing Institute’s 50 Content Marketing Predictions for 2014

December 16, 2013

PureB2B founders, Melissa Chang and Barry Harrigan, share their thoughts about coming trends in content marketing in this annual predictions eBook from Content Marketing Institute… Read More>>

Pure Incubation Launches PureB2B

October 15, 2013

Pure Incubation today announces the spin-out of PureB2B, a best-in-class lead generation and data provider that connects marketers with buyers to accelerate the business solutions and technology sales process. PureB2B helps m... Read More>>

MedData Group Appoints Bob Whiting as New Director of Sales

July 10, 2013

Pure Incubation today announces the spin-out of PureB2B, a best-in-class lead generation and data provider that connects marketers with buyers to accelerate the business solutions and technology sales process. PureB2B helps m... Read More>>

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Pure Incubation
17 Main Street
Topsfield, MA 01983
p: +1 978.887.0010
f: +1 978.887.2205