Pure Incubation’s leadership team shares a long history of industry innovation and business success.

Each of these entrepreneurial professionals is passionate about solving problems, delivering results, and building sustainable companies that are capable of evolving with the markets they serve. Through every stage of PI’s rapid growth, this team has maintained a profitable balance between the responsibilities of running a global organization and a commitment to driving continuous advancement and expansion.

Perhaps most impressive of all, they have accomplished this without compromising their ability to provide rich and rewarding opportunities to each member of their growing team.

Barry Harrigan


Melissa Chang


Gary Kraemer


Barry has more than twenty-five years of experience developing successful lead generation, demand generation, and online media businesses. He was ahead of the curve in 1995 when he kicked off his Internet career with the successful sales launch of Bigyellow.com. More recently, and prior to joining Pure Incubation, he operated business units for IDG, Ziff Davis, and the United Companies.

He also founded and operated many of his own firms, including MarketLynx (merged with the United Companies), Business Media Group (merged with International Data Group), and Connexus Media, which he sold to Ziff Davis. Barry’s extensive background in the technology, B2B, and small business markets gives him a unique perspective from which to shape his vision for Pure Incubation.

Barry is a founder of Pure Incubation and serves as a chairman at PureB2B, MedData Group, and Demand Science.

A respected expert and pioneer in lead generation, data driven strategies, and the development of web applications, Melissa has an impressive track record of delivering online innovations and leading successful web application development. She has more than a decade of in-the-trenches experience in the industry, including executive leadership positions at Ziff Davis, Connexus Media, and IDG.

Throughout her career, Melissa has taken an approach that balances team leadership with hands-on execution, a formula that has served her and her extended team well. Melissa is the President and CEO of Pure B2B and Demand Science, and is also a Director at MedData Group.

As CFO, Gary Kraemer oversees a wide range of strategic and tactical aspects of Pure Incubation including finance, planning, legal, human resources, and commercial and operational support.
Gary began his career as a CPA for Price Waterhouse, and then served in financial leadership positions in the technology industry including senior financial roles at Data General and Wellfleet Communications/Bay Networks. Gary then served as CFO of Sandburst Corporation, and as Vice President of Corporate Development at Moldflow Corporation, where he had the responsibility for corporate development activities including managing the $300 million sale of the company to Autodesk. Gary continued on to serve as the CFO at Fidelis Cybersecurity Systems through its acquisition by General Dynamics, as Senior Vice President and CFO at FirstLight Fiber and then as Senior Vice President and CFO at Cloud Technology Partners through its 2017 acquisition by Hewlett Packard Enterprise.
In his time outside the office, Gary enjoys spending time with his family. He is an avid outdoor enthusiast and enjoys snowboarding, hiking and gardening. Gary holds a Master of Business Administration from Rider University and a Bachelor of Science in Accounting from Susquehanna University.