For Immediate Release
Company Spins Off Lead Generation, Database and Analytics Services
Topsfield, MA – October 15, 2013 -Pure Incubation today announces the spin-out of PureB2B, a best-in-class lead generation and data provider that connects marketers with buyers to accelerate the business solutions and technology sales process. PureB2B helps marketers meet the ever-changing demands of B2B sales. Pure Incubation, a developer and parent company of performance media and database service firms, also successfully developed and launched MedData Group in 2012.
Founded in 2009 within Pure Incubation, PureB2B today offers an industry leading, holistic approach to business-to-business marketing with a combination of lead generation, data licensing and predictive analytics. The company delivers thousands of actionable sales leads each month to leading technology companies across the country.
“Today’s launch is an extension of the work we have done over the last seven years to optimize the technology of engagement,” said Melissa Chang, Founder and President of Pure Incubation. “With our blend of technology and experience, PureB2B helps marketers bring their products and services to the right buyers at the right time.”
Content consumption has drastically affected the sales timeline and pushed the marketer further away from the initial purchasing consideration. PureB2B’s unique proprietary methodology and technology brings the marketer closer to the beginning of the buying process, enabling them to tell their story earlier and more powerfully.
“Today’s announcement reinforces our commitment to better serve the B2B market and our healthy roster of happy customers,” said Barry Harrigan, Chairman of Pure Incubation. “Over the next two years, we’ll draw on our deep experience in the enterprise IT and small business markets to expand PureB2B’s offerings, including dedicated services for a host of additional vertical markets.”
PureB2B offers three core categories of services to meet the ever-changing demands of B2B sales.
For more information about PureB2B and its offerings, please visit www.pureb2b.com.
PureB2B is a best-in-class lead generation and data provider that connects marketers with buyers to accelerate the business solutions and technology sales process. Founded in 2009 within Pure Incubation, PureB2B helps marketers meet the ever-changing demands of B2B sales. PureB2B offers Pure LeadGen, a powerful group of lead generation solutions that leverages our audience of more than 10 million SMB and enterprise buyers. PureB2B’s TechStack data products are powered by a combination of content engagement, email activity, and deep knowledge of current installed technology with over 98 million technology attributes amongst 1000 behavioral categories. Pure Predictives is PureB2B’s predictive analytics and data modeling offering that helps marketers embrace the vast power of internal and purchased data to drive more effective sales.
About Pure Incubation
Pure Incubation is a developer and parent company of performance media and database service firms. Founded in 2007 by industry veterans Melissa Chang and Barry Harrigan, Pure Incubation has created and successfully spun off two companies – PureB2B and MedData Group. Pure Incubation develops new digital strategies and technologies every day.