Our Story

Read our journey below

Founded in 2007, Pure Incubation represents a strategic collaboration between two industry veterans who each made substantial contributions to the growth of data-driven publishing/marketing giants Ziff Davis and IDG. Together, Melissa Chang and Barry Harrigan have parlayed their extensive experience in technology lead generation, offshoring, outsourcing, and building successful businesses into a family of stable and self-sustaining companies serving diversified clientele of industry leaders in the B2B and healthcare markets.

We are a company proudly fueled by Yankee ingenuity, a strong work ethic, and a commitment to responsible investment that supports measurable ROI. In other words, our team walks the walk — running our operations using the same data-driven, technology-enabled strategies and tactics that provide such value for our demand generation clients. Because of this approach Pure Incubation has experienced meteoric growth (40+% year-over-year CAGR for the past four years), earned multiple industry awards (including repeated accolades from Inc. 5000 and the Boston Business Journal), and maintained an almost unheard of level of profitability for the past six years.

Today, after almost a decade of steady and consistent success, our team is well-positioned for continued growth. We’re adding team members at all levels and across all locations, expanding our capabilities and capacity with new expertise, new technology, and new demand generation strategies. Our substantial innovations in the development of proprietary technologies have made it possible for us to provide the only end-to-end data demand generation solution on the market. This vertical integration of technologies combined with the flexible scalability of the team’s unique approach to managing human resources gives Pure Incubation a strong advantage against less agile competitors.

Looking to the future, we’re excited about the opportunities for continued innovation in the data-driven, technology-enabled demand generation industry. This is an arena with untapped and expanding potential that we believe we’re uniquely qualified to capture for our clients.

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